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I hope this article can
ignite some other creative ways in your mind to increase targeted
traffic for your website. I am talking about organic traffic here. The
mindset: People come to your website not because they are redirected to
your website but because your website has the info that they are
looking for at that point of time. Targeted traffic.
Three types of targeted
traffic in my mind:
a) practical traffic (by continuously putting useful original content
and avoid website mistake, then let the word of mouth takes over from
there). This kind of traffic is long-term.
b) marketing traffic. Do seeding and let it grow.
c) technical traffic (by using technical trick).
Focus on practical
traffic first before marketing traffic and technical traffic. Visits
are the not the same with visitors. It is meaningless if by technical
way you get thousands of visitors but they just come for one time and
will not come anymore due to the poor and stagnant content of your
website.
Search engines will still
list your website after their robots and spiders crawl to your website
long enough even without you doing anything. And the marketing starts
from there by itself. It is just a matter of time. It does not matter
if the number of visits is small as long as it is solid.
Temporarily when you do
not have anything useful to add to your website, you can let your mind
take a break and build up marketing traffic and technical traffic.
Example of marketing
traffic (this will not work if the content of your website is poor):
a) Create flyers to put in the mailboxes in the neighborhood or to
bring along when you go out. Although the traffic generated by this is
not significant but it will grow.
b) Send email and forward funny stuff and include your URL. When your
friends forward the funny stuff your send them, your URL will spread
out. Also you may use your website email as your routine email. Some
people may look out the website when they see your special email
address. If any page of your website has universally useful content,
you can even send the page link to everybody.
Telling your friends that
you have created a website is optional. If you want to do it, I suggest
contacting friends whom you have not been keeping in touch with for a
long time merely to break the ice again. Meanwhile never suddenly write
to people who do not know you yet about your website. That is called
spamming.
Technical traffic (these
will NOT work if the content of your website is poor):
a) Submit URL and sitemap to search engine. Do it yourself. Do not sign
up with any submitter even it is free. And try search your URL in that
search engine first before submitting to see if it has listed your
website by itself.
b) Retain your visitors. Many websites become successful due to
returning visitors. A website will not survive by just relying on new
visitors.
c) Make your web pages load faster. You and the people around you may
be enjoying fast Internet but there are still a lot of people who are
using dialup connection, especially in those countries that the
communication market is monopolized.
d) Make your website search engine friendly.
To retain your visitors:
a) Add new page with quality content to your website at least weekly.
b) Create a form for visitors to sign up for an update reminder (at
most bi-weekly as visitors do not like a lot of reminder from you) of
your website. Doing this will also encourage yourself when you see
people signing up.
c) Custom a 404 error 'page not found' page. You do not want to lose
any visitor if somehow the page that the visitor wants to go cannot be
found due to for example the mistake on the address that the visitor
uses.
d) Create RSS feed if your website has new page added weekly or daily.
RSS feed is not necessary if new page is added only once in a while.
e) Create a forum for existing visitor to interact with each other.
To make your pages load faster:
1) Do not use fancy feature like special way of page transition. You
see no professional website uses that kind of thing. Remember that
people go to Internet to find information, not to see your fancy
feature.
2) Eliminate 'whitespace' in your html codes. The mindset: to have no
extra space, no indent (or tab) at all and as less lines (or returns)
in html codes as possible without compromising readability. You should
eliminate the whitespace manually without using any software because
you know how is considered readable for yourself. But never touch the
JavaScript because it may treat 'return' differently.
3) Erase redundant codes or simplify codes wherever possible. Codes are
considered redundant when the page still looks like what you want even
without the codes.
4) Never put a table inside another table (nested table) and try not to
make the whole page one big table.
5) Use cascading style sheet (CSS) if you do not always change the
format of your pages.
6) Never load any picture (including background) if the picture is not
informational but merely decorational. People do not need the
beautification but the substantial info.
To make your website
search engine friendly (robots or spiders crawl your website more
frequently):
1) Continually add new relevant content to your website. Your own forum
can help in this.
2) The relevantly longer the writing the better. You do not have to
break your long writing down to a few pages. Watch the word 'relevant'
I write here. I mean you had better just let your writing be short if
you want to lengthen your writing with long-winding empty talk.
3) No dead links in your website. Actually this is common sense. I do
not have to say it right? But even if your page has no dead link, it
will appear to be so in the eyes of robots if you use buttons to link
to your other pages. It is more practical to just use the basic
hyperlinks.
4) The page should be reachable from homepage by just two clicks.
5) No outgoing link to any bad website and even web page that is
irrelevant to your page.
6) Any word should be written in text. Picture words or flash words
cannot be recognized by search engine.
7) Try describe the page in the description tag. Anyway, it is better
to leave the description tag blank if you want to just repeat the words
in the title tag.
8) No hidden text (except description meta tag) and hidden link.
9) Construct "robots.txt" file correctly so that robots do not have to
waste time crawling unnecessary parts of your website.
10) Let your URL appear as link on as many relevant websites (that do
not employ 'nofollow' tag) as possible. This can be considered as
marketing traffic too. Be careful on this one though, if your page
permalink appears on web page that has different category than your
page, your ranking in the search engine may decrease. Example: your
page is about keeping coins but its permalink appears in a real estate
page.
11) Do not repetitively bold the similar words in a page.
12) Canonicalize your URL.
13) The maximum number of characters in your URL should be 128.
14) Once your web page gets listed by the search engine, never ever
change the URL of the page without a 301 redirect. It is not friendly
to both search engine and your visitors.
15) Your URL should not have space. The space is seen by robot as '%20'.
Keywords meta tag is getting less important so you can just ignore it.
Search engines nowadays are able to index every word in a web page.
To let your URL appear in
as link on as many relevant website as possible (posting link on
irrelevant website is on the the contrary not search engine friendly):
a) Write relevant and useful articles to submit to blog carnival and
ezine. Always link back when your article is selected.
b) Participate in discussion in relevant forums or blogs (preferably
those which rank high on the search engines for the same popular
keywords as yours) by giving useful comment. People do not need you to
just write "that's great", "well done", "interesting" etc there. And do
not ever just post your URL there because it may be immediately seen as
self-promoting spam. Your posting will be wiped off and you may be
banned from the forum. Please post useful comment or constructive
question first before posting your URL.
c) Post your personal profile online, such as on some friend list
management websites.
d) Post testimonials for other websites in their websites.
e) Link exchange. More on link exchange below.
Two types of link
exchange:
a) Link only with the websites that rank high on the search engine
result for the same popular keywords as yours (related content).
Contact the owner of the website to negotiate this.
b) Sign up with free link / visit exchange coordinator website. The
weakness with this type of link exchange is other websites who sign up
generally have the same amount of traffic like you so it may not help
much. For the visit exchange some coordinators will not display your
website if you do not let other member's website that comes out
randomly to load in your browser. This will generate useless hits
because members will just let the website load and skip (denoted by
0-30s visit duration on your traffic stat). No targeted traffic. It is
really boring that you need to view other people's website that does
not suit to the things you are finding at that point of time. For those
that have categorized list of websites, you still need to allocate some
time to surf member's website to increase your ranking. The visitors
are limited to only people that have website. Because other subscribers
have their own website to promote, they may not help tell their friends
about your website even it is very good. No matter how good the system
is, there is still possibility that the subscribers just click to let
the page loads up and skip. Do this only when you have extra time after
improving your website and after employing other more meaningful
traffic increase methods above. It is enough to sign up with just one
of such coordinator websites. Important: Talk to if the company that
displays ad on your website before signup and you may need to direct
this kind of traffic to the page on your website that does not contain
the ad. They do not want what I call reluctant traffic. Thru the visit
exchange program, other subscribers visit your website not solely
because they want to but also due to they want to earn some credits
(some percentage of reluctance there).
Paid ad is essential for
products only (especially seasonal or impulse products people look to
buy in a particular period), not website. For example if you start to
produce medium voltage switchgear and want to sell your product online,
you cannot just rely on the word of mouth because there are not many
people who know what medium voltage switchgear is.
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